Stephen Herko

Doing UX Research to Avoid Confirming Your Own Biases

January 14, 2023


When doing UX research, it is important to ensure that you are looking for the needs of the user, and not merely confirming your own biases. In this blog post, we will discuss the importance of doing UX research to avoid such biases.

Identifying Your Own Biases

The first step in avoiding confirming your own biases is to identify them. This can be done by taking a step back and looking at the problem objectively. Ask yourself why you believe what you believe, and how your preconceived notions may be influencing the research.

Conducting Research

Once you have identified your own biases, you can begin to conduct the research. Make sure to focus on the user’s needs and not your own. Ask yourself questions like: What do users need? What challenges do they face? How can I help them?

Analyzing the Results

Once the research is conducted, it is time to analyze the results. Look for trends, patterns, and correlations in the data. This will help you to identify the needs of the user, and ensure that you are not simply confirming your own biases.


In conclusion, it is important to do UX research in order to avoid confirming your own biases and to identify the needs of the user. By taking the time to identify and analyze the results, you can ensure that you are creating a product that meets the user’s needs.

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